Universiti Utara Malaysia (UUM)

Knowledge, Virtue, Service

To Be An Eminent Management University

We educate leaders with holistic characteristics to serve the global community

Universiti Utara Malaysia was established to primarily develop and promote management education in the country. Its academic programmes are especially geared towards providing a broad spectrum of academic knowledge and intellectual skills in the area of management, accounting, economics, information technology, public administration, human resource management, entrepreneurship, finance and banking, law, marketing, management of technology, communication, social work, multimedia, education, decision science, international affairs, business management, tourism, muamalat administration, development management, logistics and transportation, hospitality, risk and insurance management, media technology, agribusiness management science, business mathematics, industrial statistics and counseling. Universiti Utara Malaysia also acts as a catalyst for socio-economic development in the northern region of Peninsular Malaysia. It is envisaged that the University’s basic infrastructure, state-of-the-art facilities and international pool of human resources will provide the much needed impetus to develop and sustain most, if not all socio-economic activities in the region.

In addition to its core business of providing quality teaching, conducting extensive research, and promoting a culture of scholarly publications, the University will contribute to the social, economic and intellectual development of communities beyond the campus. The University has a crucial role to play when engaging the surrounding local communities in community-based projects, in developing or strengthening community-university partnerships through collaboration with other government agencies and/or the private sector.

The University’s objectives are aptly embodied in the following three major thrusts:

• To be the centre of excellence for management education.
• To be the leading referral centre in all aspects of management scholarship and practice.
• To be the premier resource centre in the field of management studies.

Cognizant of the fact that God will not change the destiny of a people until the people themselves endeavour to change it;

Appreciating that Malaysia has been blessed with a wealth of both human and natural resources;

Realising that both these resources must be garnered as best and as effectively as possible, and that the key to success is planning, management, monitoring, re-evaluation, and adherence to knowledge, science, and technology;

Convinced that humankind cannot subsist merely on material progress without humanitarian qualities, civility, and conviction of faith, and that natural sources cannot be allowed to be exploited to the extent of threatening human civilisation itself;

Universiti Utara Malaysia, thus, dedicates itself to the goal of producing graduates who have the ability and leadership qualities of high degree in planning and managing human and natural resources scientifically and creatively for the prosperity and peace of the people, harmony of the nation, and peace throughout the world.

The University resolves to foster excellence in scholarship, research, publication, and service to society especially in efforts to exploit human and natural resources efficiently.

Over and above this, the University aspires to produce well-rounded graduates with scholastic, social, and humanistic qualities, individuals who are well balanced in their make-up, always guided by sublime and noble values.

Towards achieving the above, the University, as well as its students and staff, will imbibe the values embodied in its motto: KNOWLEDGE, VIRTUE, SERVICE.